Nurtured leads make 47% larger purchases than non-nurtured leads [Source: The Annuitas Group]

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads [Source: The Annuitas Group]

Nurtured leads produce on average a 20% increase in sales opportunities versus non-nurtured leads

Lead nurturing emails get 4-10 TIMES the repsonse rate compared to standalone email blasts [Source: SilverPop/DemandGen Report}

95% of buyers chose a solution provider that "Provided them with ample content to help navigate through each stage of the buying process" [Source: DemandGen report]

Personalized emails improve CTR by 14% and conversion rates by 10% [Source: The Aberdeen Group]

Research shows that 35-50% of sales go to the vendor that responds first. [Source: InsideSales.com

78% of decision makers polled have taken an appointment or attended an event that came from an email or cold call

Relevant emails drive 18 times more revenue than broadcast emails

Companies with aligned sales and marketing generated 208% more revenue from marketing [Source: Marketing Profs]

74% of companies that weren't succeeding revenue goals did not know thier visitor or lead opportunities [Source: Hubspot]

Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing [Source: Demand Metric]

The best btob email tactic marketers found to be successful is: compelling content for each stage [Source: B2B Technology Marketing Community}